Website these days are forefront sales executives of business firms. And with millions of websites launching every day, it is very important that your site is an ideal representation of your firm.
Creating an ideal site is not an easy task. It takes numerous takes on trial and error to build a site that is perfect on each stance.
Here are some of the basic guidelines that will ensure that your site isn’t making some horrendous errors on the grounds of a suitable website.
1. Create a responsive website
It’s a web design approach that allows seamless usability and visibility of a web page on a variety of devices or windows with varied screen sizes.
With the increasing usability of the internet on phones, websites are being visited via mobile devices more than ever. The rate of traffic generation via mobile phones was 50.4% in 2017. This statistic is an indication in itself that the user experience on mobile devices should be as good as it can be.
Responsive designs across all devices have become a necessity. In fact, Google ranks websites based on responsive designs on mobile sites. It is called mobile-first indexing used for ranking sites.
To cite an example,
Dropbox has responsive web designs across all devices which facilitates seemingly smooth user experience.
2. Avoid excessive usage of jargon
Jargons are specific phrases used by people in a specific profession which are difficult for others to understand.
Let me cite an example to make an understanding of it easier.
“The patient is being given positive-pressure ventilatory support.”
Wondering what that means??
Well, it says that The patient is on a respirator.
Now Jargons aren’t completely unnecessary. What is unnecessary is making it more complex just to sound impressive rather than being informative.
Undoubtedly the use of certain technical, medical, legal and business jargon is unavoidable. However, while using jargons one should be clear about their audience. You might be aware of CTO, landing page, FIFO, CSS, and other words. But guess what, your audience isn’t.
Hence, if audience attraction is your ultimate goal then avoid using unnecessary acronyms and jargon. State it as simply as you can. This way you will ensure that your audience isn’t hitting a back button out of boredom and confusion.
3. Smooth Navigation
Your website should provide smooth navigation to users. Having said that, what exactly does it mean by smooth navigation?
Your site should not mislead your viewers and should provide clear directives and easy understanding. If the use of symbols facilitates easy understanding you should use them. Don’t keep too many tabs on the menu bar. Collapsible menus are one such way to manage more content in limited space. Don’t try to overwhelm your users with too many menu bars. Your website should be designed with such functionality that any desired area can be accessed with a minimum number of clicks. Besides, it is important that your websites are curated for touch-based devices.
Your simple motto should be to make the user experience as simple and as easier as possible.
4. Efficient server time
An average span of human attention is less than 7 seconds. Having said that if it takes too long for your site to load then there are high probable chances for your users to leave your site and appear on your competitor’s site. Bad user experience usually results in users switching off and never returning back.
Hence, make sure your site loads rapidly and if not invest in good servers.
Google is the best example when it comes to efficient server time.
5. Regular information and design updates
Making a website is not an onetime process. You have to update it regularly with new information and designs to get your users engaged. Amongst the numerous criteria, Google analytics rank websites based on the activities tab. Updated and enticing information is a power-driven tool to get maximum user engagement. It helps you maintain brand relevance.
6. Pop-up appropriation
There is no denying the fact that user experience is an ultimate dictator for the fate of any website.
Pop-ups as a trend have emerged to gain attention on important matters. Pop up works in its literal meaning. It pops up on the screen and compels the user’s attention. However, excessive usage of pop-ups annoys the user to such an extent that they abandon the site and never return back. If used in appropriation pop-ups could gain help fulfill site objectives.
7. Don’t experiment with the semantics of font
Keep it simple. Stick to the basic font styles. Avoid using different styles every-time for the sake of change.
Font size is an important criterion and it is important to understand the semantics of font sizing while publishing a website. It should facilitate ease in readability.
Important texts should naturally be assigned a higher font size followed by lower font size for general information. Include professional fonts in your web designs that are designed specifically to enhance user’s readability.
8. Colour appropriation
Your website should not be bombarded with too many colors in its design. Psychology is associated with colors and using it in an appropriate manner ensures that your targeted user achieves seamless experience. It is better to limit color choices to 2 or 3 while designing a website. With gradient effects, you can also create websites with a single color from palette without being too plain and boring.
While there are sites like The big top that uses an unusual color scheme of purple, blue, orange and yellow appropriately to convey its versatility,
There also are sites like millo.co that use an extremely basic color palette to stand out.
9. Call to Action
Certain aspects remain the same no matter how advance the technology gets. One such marketing action would be Call-To-Action. It is in use for a long time, much before digital advent took place. However, it is such an impactful tool that it can help you gain your immediate action of your users.
A call to action is an invitation for a user to take some desired action.
Smart websites have them placed at the places they know their readers are looking to invite them to subscribe, browse products, input information or a number of other desired outcomes.
CTA’s are usually started with strong verbs and are brief phrases. Easy to read, understand and no complex logic. CTA is loud and can’t be ignored if your website is of genuine interest to the user.
Netflix– join free for a month CTA
Dropbox -sign up for free
Square -get started
Prezi– Give Prezi a try
are some of the most well-known CTA’s that have driven user’s actions.
Creating and designing a website is a timely and costly affair. However, with advanced technologies we have multiple site builder tools like word press, Wix, etc. that help us create effective websites at low cost without any coding requirements. With thousands of plugins availability and layouts to choose from, your perfect site is just a click away.
Check out our article on 6 easy steps to build a website without coding.