CREATIVITY AND INNOVATION – The staple for Entrepreneurs
Entrepreneurship is a complex career path. There are many qualities that can help individuals along the journey, such as passion and determination. However, these attributes in particular should be valued above all others: creativity and innovation
Who is an entrepreneur really?
To put it correctly, an Entrepreneur is a person who sets up a business in order to creatively satisfy the consumer’s needs in the best possible manner. In today’s fast moving economy if there’s anything that can sustain and be evergreen in other words is authenticity or originality as the lay man would understand. But when it comes to being an entrepreneur, it is very imperative to understand that creativity or innovation is not a one time thing, but an ongoing process.
CREATIVITY AND INNOVATION:
There are a hundred ways to define creativity. In simple words it is coming up with a new idea which the world has not known before. But to apply it in the business scenario, creativity might mean a lot of different things depending upon the given situation. For example, finding a new and effective use to the existing product can also be defined as creativity. Another definition for creativity is to create new ideas in mind and a creative solution can use the existing knowledge in a different direction.
As far as innovation is concerned, it can be defined as processes of collecting any kind of new and useful ideas in order to solve problems generally includes formation, adoption and implementation of new ideas for processes, productions. Innovation from the viewpoint of market consists of providing new and useful ideas and to transmit them to the market quickly and to implement them to the organization in order to produce cheaper and better products or acquiring more effective customer support.
Let’s closely look at a few entrepreneurs who changed the world with their creative instincts.
Piera Gelardi and Christine Barberich, Co-founders of Refinery29
Refinery29 is an American global women’s media company that covers fashion, style, and culture for women.
From 158 million to 334 million people, its audience increased across multiple platforms in 2016. On September 26, 2016, Refinery29 launched the 67% Project, a cross-platform initiative promoting plus size visibility across the fashion arena. The project refers to the 67 percent of the American women who are plus size but seldom seen in magazines and ads.
R29 and Getty Images partnered and launched the 67% Collection, a curation of images to showcase plus size women as they are in real life.
Brian Chesky and Joe Gebbia, Co-founders of Airbnb
We all know Airbnb helps accommodate guests in unique spaces and acts as a platform for hosts to make money by opening their homes up to travellers and visitors.
In 2016, Airbnb expanded its range of services to experience packages. Users can look for activities based on their passion from traveling, taking a lesson from a samurai sword artist, learning to make a dress to getting a makeover done in various countries and cities. Each experience has its own poster and trailer as well.
This year, the company plans on expanding to flights and services. In July 2016, Airbnb was valued at $30 billion.
Alex Chung, Co-founder of Giphy
Giphy is the one stop destination for people looking to spice up their social media posts with GIFs. It has been integrated into Facebook Messenger, Gmail, Tinder, Twitter, and over 600 other services. Valued at $600 million, the company launched Giphy Studios, a new initiative to create original animated content. Its work includes partnering with media companies and events to bring out real-time GIFs.
John Hanke, CEO and Founder of Niantic
John Hanke, the brains behind the highly popular reality game Pokémon Go, is no doubt a creative entrepreneur. His unique game enraptured users and also attracted big companies such as Starbucks and Sprint that agreed to open gyms and Pokéstops at their stores.
In December 2016, Hanke released the much-awaited Apple Watch app.
Alex Zhu and Luyu Yang, Founders of musical.ly
With about 135 million users around the globe, musical.ly is an app that makes it easy to create music videos by allowing users to lip sync with songs from popular artists. The company recently launched i
ts live streaming platform called live.ly, where music lovers will be able to broadcast through the live.ly app, while the streams will be viewable on musical.ly.
These entrepreneurs have invented and innovated. They are risk takers and their creations have left a huge impact. So we can safely say that going through the entrepreneurial journey is swiftly the path of creativity and innovation on every step. But the important thing to remember is that solving a problem creatively is the essence of entrepreneurship and not creating a need. Afterall it is not about selling but helping.